Like most, there is a good chance that one source sends you more traffic than the rest. And like most, you realize the importance of milking this for all it’s worth.

However, here’s something to remember: you must track all your traffic sources, as this is the best way to fully understand your visitors. Furthermore, this approach will help you best devise a sound marketing strategy for the future.

Here are three reasons to begin tracking all your traffic sources today:

1. To see what is and is not working. Maybe you find that most your traffic is coming via your PPC campaigns. Or maybe you learn that organic traffic is making a big push towards the top. Regardless of what you learn, the information you collect will help you understand what’s working, what’s not, and how to adjust accordingly in the future.

2. So you spend your time and money wisely. Here’s a common mistake people make. They believe that one source is sending the majority of their traffic, so they put all their time and money into this campaign.

But is this really the best thing to do? For instance, you may think it’s best to spend more on paid traffic, but this is only a good idea if it’s generating traffic that converts.

3. To make changes on the go. Wouldn’t it be nice if your marketing and advertising strategies could remain the same, day in and day out? This may be something you dream of, but it’s not likely to hold true.

It’s important that you are able to make changes on the fly. When you track your traffic, reviewing the details on a daily basis, you can adjust your approach for maximum results.

Don’t fall into the habit of tracking one traffic source and ignoring the rest. You need to pay attention to each one, as this will give you a better understanding of your audience and how to take advantage in the future.