You run a PPC campaign with the idea of spending money to make money. If this doesn’t happen, it’s imperative to review your approach and make changes as necessary.The biggest mistake you can make is continually throwing money at a campaign that’s neglecting to yield results. This will dig your hole deeper and deeper. Instead of doing this, take the following steps:• Review your keyword selections: It’s quite possible that you’re bidding on the wrong keywords....
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