Late last year, we discussed a variety of PPC tips that you may be overlooking. For example, have you modified your strategy for mobile devices? Are you testing your ad copy to see what generates the best results? While these tips remain useful in 2016, there is something else you should be thinking about: video ads . Video campaigns are nothing new. In fact, some companies have been running these advertisements for a few years now....

If  pay per click advertising is on your mind, you won’t get far until you learn how to choose the appropriate keywords. Like many, you may begin your quest for PPC dominance with the Google Ads platform. As you get started, many keywords will run through your head. Your goal is simple: to choose those that will put your ad in front of your target audience. To achieve this goal, there are a few things you...

When it comes to PPC advertising, it is easy to get stuck in your ways. You find something that works and you want to stick with it no matter what. While there is nothing wrong with this, you don’t want to hold yourself back from achieving greater success. The best way to improve any PPC campaign is through experimentation. Not only can this improve your numbers, but it will give you a different outlook on your...

As your PPC campaign gets up and running, you have one thing on your mind: generating a positive ROI. As long as you are making more than you spend, everything will be good for the time being. There is a lot that goes into achieving a positive ROI. For example, there are steps you can take to lower your PPC costs . As your costs decrease your profit is in position to increase. At the same...

It would be nice if every dollar you spent on PPC resulted in a sale. This would allow you to run a positive campaign without any concerns. In the real world, things don’t work this way. You are going to make mistakes. There will be times when you spend more than you should. With the following tips, you will find it easier to low your PPC costs, thus saving money and increasing your return on investment:...

When it comes to your PPC budget, you understand the importance of spending wisely . But what exactly does that mean? How will you ensure that your money is being spent in the appropriate manner? Regardless of where you traffic comes from, it is important to track each and every visitor. This could be the difference between a successful campaign and one that costs you money. Here are a few key questions to address: 1. Where...

Once you become familiar with the benefits of paid search marketing , it won’t be long before you are setting a budget and getting started. Here is the question you need to answer: are you spending your money wisely or foolishly? Just the same as any marketing strategy, you must track your spending and results. There is more to setting a PPC budget than randomly selecting a number and hoping you achieve the desired results. You...

Let’s face it: generating organic search traffic is easier said than done. While there is nothing wrong with setting your sights on this goal, it doesn’t mean you should overlook the benefits of paid search marketing. With this approach, you are paying to send traffic to your site. Yes, it is going to cost you money. And yes, you will spend time managing, tracking, and tweaking your campaigns. However, there is one major benefit of this...