When it comes to your PPC budget, you understand the importance of spending wisely . But what exactly does that mean? How will you ensure that your money is being spent in the appropriate manner? Regardless of where you traffic comes from, it is important to track each and every visitor. This could be the difference between a successful campaign and one that costs you money. Here are a few key questions to address: 1....

Once you become familiar with the benefits of paid search marketing , it won’t be long before you are setting a budget and getting started. Here is the question you need to answer: are you spending your money wisely or foolishly? Just the same as any marketing strategy, you must track your spending and results. There is more to setting a PPC budget than randomly selecting a number and hoping you achieve the desired results....

Let’s face it: generating organic search traffic is easier said than done. While there is nothing wrong with setting your sights on this goal, it doesn’t mean you should overlook the benefits of paid search marketing. With this approach, you are paying to send traffic to your site. Yes, it is going to cost you money. And yes, you will spend time managing, tracking, and tweaking your campaigns. However, there is one major benefit of...