Google AdWords: There’s a lot to Track

With the help of Google AdWords, you can send targeted traffic to your website. While there is no guarantee of success, getting eyeballs on your site is a good start. If you’re going to take advantage of this marketing tactic, it’s imperative that you track each and every detail associated with your campaign. Here are some of the most important metrics to track: •    Costs •    Impressions •    Impressions by device •    Impressions by network...
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5 Business Lessons Any Entrepreneur Can Learn from Jeff Bezos

5 Business Lessons Any Entrepreneur Can Learn from Jeff Bezos
If you aren’t familiar with the name Jeff Bezos, you should be. He’s an engineer. He’s an entrepreneur. He’s a technology genius. And above all else, he’s the founder and CEO of Amazon.com. With a net worth of approximately $77.1 billion , Bezos knows a thing or two about how to succeed in the business world (and as an investor). While you may not be on his level just yet, you never know what the...
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Double Check These Details Before Running a PPC Campaign

Double Check These Details Before Running a PPC Campaign
The time has come to run a PPC campaign. You’ve done your homework and you’re excited to see if all of your research pays off. While you’re anxious to push your campaign live, don’t do so until you double check these three important details: •    Ad copy. This is the engine behind your PPC campaign. If you don’t have stellar ad copy you can’t expect to drive a large amount of traffic to your website....
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How Much Should You Spend on PPC Advertising?

How Much Should You Spend on PPC Advertising?
As you begin your PPC advertising journey, you have high hopes for big returns in the near future. While there’s nothing wrong with setting your sights high, don’t overlook the fact that this is typically a trial and error process. Furthermore, what works this week may not produce the same results next week. This is why you always need to be “on top of things.” From the start, many people ask the same question: what’s...
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Choosing Profitable Keywords is Essential to Your Success

Choosing Profitable Keywords is Essential to Your Success
When it comes to PPC advertising, keyword selection can be your best friend or your worst enemy. Choose the right keywords and your campaign has a good chance of generating a profit. Choose the wrong keywords and you could spend one dollar after the next with no real chance of success. With all this in mind, nothing changes the fact that keyword selection is based largely on trial and error. There are times when you...
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Don’t Let these Beginner PPC Mistakes Slow You in 2017

Don’t Let these Beginner PPC Mistakes Slow You in 2017
Are you intrigued by the idea of using PPC advertising to your advantage in 2017? If this is high on your to do list, it’s time to create a strategy and implement your plan once you feel comfortable doing so. There is no denying the benefits of PPC advertising, including the ability to quickly drive traffic to your website. This is in contrast to an organic approach in which you’re waiting around and hoping for...
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7 Useful Yet Overlooked Marketing Tools

7 Useful Yet Overlooked Marketing Tools
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What marketing tools are you using to reach your audience, drive engagement, and boost your bottom line? As a business owner or marketing professional, you’re well aware of the time constraints associated with your position. For this reason, it’s imperative to use tools that improve efficiency and streamline the marketing process. While some marketing tools are well known and used by millions of people, others don’t receive nearly as much ink. In this post, we’re...
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Why Did Your First PPC Campaign Fail?

Why Did Your First PPC Campaign Fail?
There’s nothing more exciting than the thought of rolling out your first PPC campaign. All you can think about is loads of traffic, a high conversion rate, and of course, a positive return on investment. And then something happens: your first campaign does not go exactly as planned. There are many reasons for PPC failure, all of which can hold you back from reaching your goals. Fortunately, by taking the right approach, you can prevent...
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5 Tips for Starting a Smart PPC Campaign

5 Tips for Starting a Smart PPC Campaign
When it comes to starting a PPC campaign, you can take one of two roads: •    You can throw something together and hope for the best. •    You can take “smart” steps to give yourself the greatest chance of success. Which option sounds better to you? Like most, you’ll immediately gravitate towards the second point. Of course, this is easier said than done. However, there are some simple tips you can follow to put yourself...
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Top Tips for Selecting PPC Keywords

Top Tips for Selecting PPC Keywords
Keyword selection drives every paid search campaign. Make the right selections and you’ll find yourself in position to succeed. Choose the wrong keywords, however, and it’s next to impossible to reach your full potential. Here are several tips you can follow when the time comes to select PPC keywords for your next campaign: 1. Don’t Assume You work in the industry so you assume you know which keywords best suit your campaign. This is a...
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Reasons to Track All Your Traffic Sources

Reasons to Track All Your Traffic Sources
Like most, there is a good chance that one source sends you more traffic than the rest. And like most, you realize the importance of milking this for all it’s worth. However, here’s something to remember: you must track all your traffic sources, as this is the best way to fully understand your visitors. Furthermore, this approach will help you best devise a sound marketing strategy for the future. Here are three reasons to begin...
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10 PPC Mistakes to Avoid with Your Next Campaign

10 PPC Mistakes to Avoid with Your Next Campaign
Setting up a PPC campaign may be one of the best decisions you ever make in regards to advertising your small business. While there are many benefits of doing so, one mistake is all it takes to cost you a lot of time and money. To ensure that you are on the right track at all times, it’s important to know what you should be doing as well as the mistakes that could cost you...
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Benefits of PPC Advertising for Small Businesses

Benefits of PPC Advertising for Small Businesses
As a small business, you only have so much money in your marketing budget. For this reason, you need to stretch every last dollar as far as possible. While there are many free marketing strategies to consider, you don’t want to overlook the benefits of PPC advertising. With this, you can attract high quality traffic with the idea of turning visitors into customers. Are you still on the fence? Here are three benefits of PPC...
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Power Your PPC Campaign with Long-Tail Keywords

Power Your PPC Campaign with Long-Tail Keywords
Everyone dreams of ranking at the top of Google for their primary keywords, however, you realize that this can be a difficult task due in large part to the extreme competition that exists. When it comes to your PPC campaign, you can bid on any keyword you desire. But here is what you need to remember: the more popular the keyword the more money you will spend per click. With this in mind, it’s time...
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Tips for Stretching Your PPC Budget

Tips for Stretching Your PPC Budget
Paid search is challenging enough when you have an unlimited supply of money. Add in a tight budget and you may soon find yourself stressed out and wondering how you will ever generate a positive return on investment. Despite the myth that you need thousands of dollars to succeed at PPC, nothing could be further from the truth. A small budget may limit what you can do, but it doesn’t mean success is out of...
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Use Email Marketing to Drive Qualified Traffic

Use Email Marketing to Drive Qualified Traffic
Why does email marketing continue to grow in popularity? Why are a growing number of marketers relying on this strategy as opposed to others? With so many benefits, including the ability to drive qualified traffic, this is a marketing technique that deserves your full attention. Everybody knows they can use email marketing to drive qualified traffic. What you may not realize, however, is that there are other reasons to consider this strategy. Here are a...
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Video Ads: Are you Taking Advantage?

Video Ads: Are you Taking Advantage?
Late last year, we discussed a variety of PPC tips that you may be overlooking. For example, have you modified your strategy for mobile devices? Are you testing your ad copy to see what generates the best results? While these tips remain useful in 2016, there is something else you should be thinking about: video ads . Video campaigns are nothing new. In fact, some companies have been running these advertisements for a few years...
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Five Tips for Choosing Keywords for Google AdWords

Five Tips for Choosing Keywords for Google AdWords
If  pay per click advertising is on your mind, you won’t get far until you learn how to choose the appropriate keywords. Like many, you may begin your quest for PPC dominance with the Google AdWords platform. As you get started, many keywords will run through your head. Your goal is simple: to choose those that will put your ad in front of your target audience. To achieve this goal, there are a few things...
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5 PPC Tips You May be Overlooking

5 PPC Tips You May be Overlooking
When it comes to PPC advertising, it is easy to get stuck in your ways. You find something that works and you want to stick with it no matter what. While there is nothing wrong with this, you don’t want to hold yourself back from achieving greater success. The best way to improve any PPC campaign is through experimentation. Not only can this improve your numbers, but it will give you a different outlook on...
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Geo Targeting Products

Geo Targeting Products
If you market products to a large geographical target, then you may be wondering how to show items based on the location of your users. The main problem is, this information is not shared by just looking at the visitor. At most, site owners get an IP address for the average user, unless this information is shared voluntarily, such as with a member account. We decided to write a simple script and database solution for using Maxmind's...
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