Click Precision Blog

Tips, techniques and news for marketing professionals.
Our view of best practices, tips and strategies for the on-line marketer.

What’s a Reasonable PPC Budget?

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How you get started with PPC advertising is based largely on your budget. The more you can afford to spend the more flexibility you have in experimenting with different strategies, all with the idea of finding something that works. This leads to an important question: what’s a reasonable PPC budget? There’s no right or wrong answer to this question, as it depends on a variety of details. As you attempt to determine how much to...
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How to Choose PPC Keywords for Your First Campaign

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You’ve finally decided to forge ahead with a PPC campaign. Congratulations! While you know there’s a learning curve, you hope to make the most of this strategy from the start. There may be many questions to answer, but none are as important as this one: which keywords will you use to (hopefully) drive traffic to your website? Every campaign – regardless of company, budget, or goals – begins with keyword selection. Make the right choices...
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Simple Ways to Improve PPC Ad Copy

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There is more to PPC advertising than creating an ad, paying some money, and counting the number of people who visit your site. Get this: if you don’t put the right amount of time into improving your copy, you’ll find it very difficult to drive traffic to your site (which is your primary goal). Even if you’re not a great copywriter, there are things you can do to improve your ad copy on your way...
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When’s the Right Time to Get Started with PPC Advertising?

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There is no right or wrong time to get started with PPC advertising. Some people take the leap as soon as their company website is setup. Others wait a bit longer, hoping to establish other advertising and marketing strategies before heading down this path. While the final decision is ultimately yours, here are some times when it makes sense to give PPC advertising your full and undivided attention: •    You’re not generating enough organic search...
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The Value of a PPC Campaign

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As a business owner looking to drive traffic to your website, there are several strategies you can employ to achieve results. For many, a PPC campaign is out of the question for one primary reason: they don’t want to spend money upfront with the hopes of generating a positive ROI. Others, however, have come to learn the true value of a PPC campaign. Here are three reasons why: •    Traffic now, not later. Organic traffic...
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Don’t Let These PPC Myths Kill Your Progress

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As you get started with PPC advertising, it’s not always easy to distinguish fact from myth. Subsequently, you can find yourself traveling down the wrong path as the result of bad advice. Here are several PPC myths that could quickly kill your progress: •    You have to pay for the #1 spot to generate results. While it may be ideal in regards to exposure, it’s not the only position that allows you to drive traffic...
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Do These Things If You’re Overspending on PPC Advertising

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Wouldn’t it be great if you were working with an unlimited PPC advertising budget? You’d never have to worry about daily ad spend, choosing the right keywords, and tracking what is and isn’t working. Instead, you could spend recklessly with no consequences. Of course, this isn’t the world most of us live in. Instead, if you’re going to get involved with PPC advertising, it’s imperative to know your budget and stay within the lines. If...
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5 Tips for Local Businesses Wanting to Establish an Online Presence

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Are you the proud owner of a local business? Have you come to realize the importance of establishing a strong online presence? Are you lagging behind the competition in this area? Fortunately, you don’t need much experience or money (although it helps) to slowly grow your online presence. Instead, all it takes is dedication and a strategy to guide you. Here are five tips all local businesses can follow: •    Use PPC ads to your...
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Answer These Questions When Setting a PPC Budget

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Setting a PPC advertising budget is one of the most important decisions you will make on behalf of your business. Get it right and you can generate a consistent flow of highly qualified leads. But get it wrong and you could find yourself spending one dollar after the next, with nothing to show for it. Since there is such a fine line, you don’t want to jump into PPC advertising before you answer a few...
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Is Your Online Ad CTR Suffering? Try These Tips

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It’s one thing to run online ads, but another thing entirely to generate an average or above average click through rate (CTR). Without this, your ads aren’t doing you much good. If you’re unhappy with your click through rate, it’s time to find out what’s going on. Sometimes, all it takes is a single tweak in order to boost your CTR and generate the traffic you’ve been dreaming of. This leads us to an important...
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Will 2018 be the Year Your Company Benefits from Online Advertising?

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While online advertising has been one of the better ways to drive traffic since the early days of the internet, many companies continue to turn away in favor of other strategies. With 2018 closing in fast, it’s time to revisit your marketing and advertising plan with an eye toward generating better results. If you’ve ignored online advertising in the past, here are a few reasons why 2018 may be the right time to give it...
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Should Local Small Businesses Buy Online Ads?

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As the owner of a small local business you know just how important it is to spread the word about your products and/or services. The approach that you take could be the difference between experiencing growth and closing your doors. With so much on the line, you should look past traditional means of advertising and marketing. For example, online advertising is all the rage. Many small business owners shy away from this for two reasons:...
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Beginner PPC Points You May be Overlooking

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As you get started with PPC advertising, it’s easy to believe that making money is as simple as creating an ad, driving traffic to your website, and closing the sale. Of course, it’s never quite that easy. There are many challenges standing in your way, all of which need to be faced head on. Here are three beginner PPC points you may be overlooking: •    You’re likely to lose money at first. This one hurts,...
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Tips for Writing Ad Copy that Converts

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Writing ad copy is easier said than done. While you have the option to use your creativity to the fullest extent, you need to know where to draw the line as to give yourself the best possible chance of success. When it comes to ad copywriting, the best thing you can do is get comfortable with testing. Some ads will generate the results you’ve been chasing, while others fall flat. This is the nature of...
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PPC Advertising Tips for Local Businesses

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When it comes to PPC advertising, there is a fine line between success and failure. Do things the right way and this can help you generate more business than you ever imagined possible. Make the wrong decisions and it could cost you quite a bit of money (with nothing to show for it). Local businesses stand to win big with PPC advertising. If you take the right approach, you can use this strategy to effectively...
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PPC Advertising: What’s Your Plan for Success?

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There is more to PPC advertising than spending money on ads, watching the traffic roll in, and hoping for a high conversion rate. Taking a scattergun approach may yield some results, but this isn’t a sustainable strategy that will keep you engaged over the long run. If you truly want to succeed with PPC advertising, you must have a solid plan for success. Although no two campaigns are the same, here are some things you...
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Google Ads: There’s a lot to Track

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With the help of Google Ads, you can send targeted traffic to your website. While there is no guarantee of success, getting eyeballs on your site is a good start. If you’re going to take advantage of this marketing tactic, it’s imperative that you track each and every detail associated with your campaign. Here are some of the most important metrics to track: •    Costs •    Impressions •    Impressions by device •    Impressions by network...
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5 Business Lessons Any Entrepreneur Can Learn from Jeff Bezos

5 Business Lessons Any Entrepreneur Can Learn from Jeff Bezos
If you aren’t familiar with the name Jeff Bezos, you should be. He’s an engineer. He’s an entrepreneur. He’s a technology genius. And above all else, he’s the founder and CEO of Amazon.com. With a net worth of approximately $77.1 billion , Bezos knows a thing or two about how to succeed in the business world (and as an investor). While you may not be on his level just yet, you never know what the...
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Double Check These Details Before Running a PPC Campaign

Double Check These Details Before Running a PPC Campaign
The time has come to run a PPC campaign. You’ve done your homework and you’re excited to see if all of your research pays off. While you’re anxious to push your campaign live, don’t do so until you double check these three important details: •    Ad copy. This is the engine behind your PPC campaign. If you don’t have stellar ad copy you can’t expect to drive a large amount of traffic to your website....
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How Much Should You Spend on PPC Advertising?

How Much Should You Spend on PPC Advertising?
As you begin your PPC advertising journey, you have high hopes for big returns in the near future. While there’s nothing wrong with setting your sights high, don’t overlook the fact that this is typically a trial and error process. Furthermore, what works this week may not produce the same results next week. This is why you always need to be “on top of things.” From the start, many people ask the same question: what’s...
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