You run a PPC campaign with the idea of spending money to make money. If this doesn’t happen, it’s imperative to review your approach and make changes as necessary.The biggest mistake you can make is continually throwing money at a campaign that’s neglecting to yield results. This will dig your hole deeper and deeper. Instead of doing this, take the following steps:•    Review your keyword selections: It’s quite possible that you’re bidding on the wrong keywords....

As you get involved with PPC advertising, you’ll soon come to find that there’s nothing more important than tracking your results. The more numbers you review the better you’ll understand what is and isn’t working.There’s no right or wrong way to review your PPC results, but here are five questions you should absolutely answer:•    Are you experiencing a positive ROI?•    How much are you spending and how much are you earning (or losing) in return?•    Which...

If you find yourself overspending on PPC advertising, there are a few questions to answer:•    How much money are you comfortable spending?•    Are you generating a positive return on investment (ROI)?•    What are you spending per click?•    What keywords are you relying on to drive traffic?By answering these questions, you’ll come to better understand what’s happened in the past and what you can do to solidify your strategy moving forward.Before we go any further, remember this:...

Have you come to the conclusion that PPC advertising is a strategy you can use to drive traffic and increase sales? Are you concerned about setting a budget that puts you in position to reach all your goals?Despite the many questions that may be on your mind, taking the leap isn’t nearly as difficult as it sounds. Here’s why: you can set a PPC budget to guide you during the early days.Here are three simple things...

PPC success doesn’t always come easy, but there are steps you can take to position yourself to generate a positive return on investment.If you’re going to spend money on PPC advertising, it’s imperative to get into the habit of testing and tracking everything. The more you do this the easier it is to understand what is and isn’t working.Here are three simple tests you can start running today:•    Title: Run two ads at the same time,...

There is a lot that goes into a successful PPC advertising campaign. From choosing the right keywords to tweaking your ad copy, there’s no detail too small to consider.While it’s important to focus your attention on your strategy as a whole, there’s only one thing that truly matters: your return on investment (ROI).In other words, you want to earn more money than you spend. As long as you’re doing this, you should feel comfortable continuing with...

With the majority of the new year staring you in the face, there’s no better time than now to review your advertising and marketing strategy for a better idea of what could generate serious results in the months to come.As a local business owner, you may be intrigued at the idea of experimenting with PPC advertising. Even if you’ve ignored this in favor of other strategies in the past, it may be time to give it...

Do you plan on doing big things with PPC advertising in 2019? Are you finally ready to use this strategy as a means of driving highly qualified, targeted traffic to your website?As a beginner, there are many reasons for optimism. Just the same, you may struggle with finding a strategy you can trust and rely on.While there are many advanced strategies you can eventually use to improve performance, you don’t have to go down this path...

As you get started with PPC advertising, you do so with the idea that it’ll drive targeted traffic to your website.While you hope for the best, it’s possible your strategy could fall flat. Although it’s disappointing, there are a few steps you can take to get back on track.Here are three basic things you can do if your PPC strategy fails:1. Review EverythingIt’s easy to focus all your energy on the fact that you’re not driving...

How you get started with PPC advertising is based largely on your budget. The more you can afford to spend the more flexibility you have in experimenting with different strategies, all with the idea of finding something that works.This leads to an important question: what’s a reasonable PPC budget?There’s no right or wrong answer to this question, as it depends on a variety of details. As you attempt to determine how much to spend, there are...

You’ve finally decided to forge ahead with a PPC campaign. Congratulations! While you know there’s a learning curve, you hope to make the most of this strategy from the start.There may be many questions to answer, but none are as important as this one: which keywords will you use to (hopefully) drive traffic to your website?Every campaign – regardless of company, budget, or goals – begins with keyword selection. Make the right choices and you’re on...

There is more to PPC advertising than creating an ad, paying some money, and counting the number of people who visit your site.Get this: if you don’t put the right amount of time into improving your copy, you’ll find it very difficult to drive traffic to your site (which is your primary goal).Even if you’re not a great copywriter, there are things you can do to improve your ad copy on your way to reaching your...

There is no right or wrong time to get started with PPC advertising.Some people take the leap as soon as their company website is setup. Others wait a bit longer, hoping to establish other advertising and marketing strategies before heading down this path.While the final decision is ultimately yours, here are some times when it makes sense to give PPC advertising your full and undivided attention:•    You’re not generating enough organic search engine traffic. It can...

As a business owner looking to drive traffic to your website, there are several strategies you can employ to achieve results.For many, a PPC campaign is out of the question for one primary reason: they don’t want to spend money upfront with the hopes of generating a positive ROI.Others, however, have come to learn the true value of a PPC campaign. Here are three reasons why:•    Traffic now, not later. Organic traffic is great, but you’re...

As you get started with PPC advertising, it’s not always easy to distinguish fact from myth. Subsequently, you can find yourself traveling down the wrong path as the result of bad advice.Here are several PPC myths that could quickly kill your progress:•    You have to pay for the #1 spot to generate results. While it may be ideal in regards to exposure, it’s not the only position that allows you to drive traffic to your website....

Wouldn’t it be great if you were working with an unlimited PPC advertising budget? You’d never have to worry about daily ad spend, choosing the right keywords, and tracking what is and isn’t working. Instead, you could spend recklessly with no consequences.Of course, this isn’t the world most of us live in. Instead, if you’re going to get involved with PPC advertising, it’s imperative to know your budget and stay within the lines. If you continually...

Are you the proud owner of a local business? Have you come to realize the importance of establishing a strong online presence? Are you lagging behind the competition in this area?Fortunately, you don’t need much experience or money (although it helps) to slowly grow your online presence. Instead, all it takes is dedication and a strategy to guide you.Here are five tips all local businesses can follow:•    Use PPC ads to your advantage. Sure, you’ll pay...

Setting a PPC advertising budget is one of the most important decisions you will make on behalf of your business.Get it right and you can generate a consistent flow of highly qualified leads. But get it wrong and you could find yourself spending one dollar after the next, with nothing to show for it.Since there is such a fine line, you don’t want to jump into PPC advertising before you answer a few key questions:•    How...

It’s one thing to run online ads, but another thing entirely to generate an average or above average click through rate (CTR). Without this, your ads aren’t doing you much good.If you’re unhappy with your click through rate, it’s time to find out what’s going on. Sometimes, all it takes is a single tweak in order to boost your CTR and generate the traffic you’ve been dreaming of.This leads us to an important question: what types...

While online advertising has been one of the better ways to drive traffic since the early days of the internet, many companies continue to turn away in favor of other strategies.With 2018 closing in fast, it’s time to revisit your marketing and advertising plan with an eye toward generating better results.If you’ve ignored online advertising in the past, here are a few reasons why 2018 may be the right time to give it a try:1. Target...