Click Precision Blog

Tips, techniques and news for marketing professionals.
Our view of best practices, tips and strategies for the on-line marketer.

PPC Budget: Are you Spending Wisely or Foolishly?

PPC Budget: Are you Spending Wisely or Foolishly?
Once you become familiar with the benefits of paid search marketing , it won’t be long before you are setting a budget and getting started. Here is the question you need to answer: are you spending your money wisely or foolishly? Just the same as any marketing strategy, you must track your spending and results. There is more to setting a PPC budget than randomly selecting a number and hoping you achieve the desired results....
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Top 3 Reasons to Use Paid Search Marketing

Top 3 Reasons to Use Paid Search Marketing
Let’s face it: generating organic search traffic is easier said than done. While there is nothing wrong with setting your sights on this goal, it doesn’t mean you should overlook the benefits of paid search marketing. With this approach, you are paying to send traffic to your site. Yes, it is going to cost you money. And yes, you will spend time managing, tracking, and tweaking your campaigns. However, there is one major benefit of...
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