Are you intrigued by the idea of using PPC advertising to your advantage in 2017?

If this is high on your to do list, it’s time to create a strategy and implement your plan once you feel comfortable doing so.

There is no denying the benefits of PPC advertising, including the ability to quickly drive traffic to your website. This is in contrast to an organic approach in which you’re waiting around and hoping for the best in regards to your search engine rankings.

As a beginner in the PPC advertising game, there are a few mistakes that you need to avoid. These have slowed many before you, so you don’t want to fall prey yourself in the new year. Here they are:

1. Too Many Keywords

If one keyword is good five must be better, right? Well, not exactly. You don’t want to start with too many keywords, as this will make it difficult to understand what is and isn’t working and how to tweak your strategy accordingly.

Instead of bogging yourself down with a long keyword list, stick with one or two to start. Once you get your feet wet, you can then adjust your approach accordingly.

2. Set It and Forget It

Wouldn’t it be nice if you could set your PPC campaign and let it run indefinitely? Unfortunately, this isn’t the approach that will yield the best results.

If you want to succeed it’s imperative to keep a close eye on your campaigns, day in and day out. It only takes one lazy spell to cost you a lot of money (or to miss out on an opportunity). Don’t take this risk. Instead, commit yourself to being proactive with your strategy.

3. Not Tracking Results

This means something different to everyone, so make sure you define it before getting started.

In short, you’re driving traffic to your site for a reason. Maybe you’re interested in converting visitors into buyers. Maybe you’re doing this to grow your email list. Whatever your goals may be, it’s imperative to track the results.

Only then will you know if you’re spending your time and money wisely.

Conclusion

As a beginner in the wild world of PPC advertising, you’re sure to make mistakes every now and again.

If you’re getting your start in 2017, do your best to avoid these mistakes that have impacted many others before you.