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PPC Advertising: What’s Your Plan for Success?


There is more to PPC advertising than spending money on ads, watching the traffic roll in, and hoping for a high conversion rate.

Taking a scattergun approach may yield some results, but this isn’t a sustainable strategy that will keep you engaged over the long run.

If you truly want to succeed with PPC advertising, you must have a solid plan for success. Although no two campaigns are the same, here are some things you can do to put yourself on the right track:

1. Prepare Yourself

You need to come prepared with everything you need to succeed. From multiple ad creatives to tools for tracking spend, don’t leave any stone unturned.

There is no such thing as over preparing when it comes to PPC advertising. You can never have too much information and data on your side.

2. Start Small

The best way to kill your confidence is to “go big” from the start and fall flat on your face. If this happens, there’s a good chance you’ll walk away from PPC advertising altogether.

When you start small, you give yourself the opportunity to get your feet wet. Even if you misstep, your losses will be minimal. This makes it easier to “stay in the game” until you figure things out.

3. Track Everything

You’ve heard it before and now you’ll hear it again: you need to track every last detail associated with your PPC advertising strategy. From the performance of each ad to how much you’re spending to the ROI, there is no data point too small. The more you track the more you will understand. It’s as simple as that.


There is no guarantee that you will ever achieve success with PPC advertising, but there are things you can do to improve the likelihood of this happening. As long as you have a plan for success, you’re in position to reach your goals at some point in the future. 

Are you happy with your PPC advertising results to this point? What steps did you take to reach this point? Share your thoughts in the comment section below.

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